Free SEO Ebook

When I browse the net, finally I come to this site that offers the free ebook for visitor. I have downloaded the book, but you need to give them your email address to get the book. Here are their email about the book in short story:

The First S-EXY SEO SECRET

One of the most important facts you can know about SEO or Search
Engine Optimisation, is the distribution of clicks on a search
engine landing page. After all, it is no use patting yourself on
the back for that page 2 listing, when in fact, that listing is
going to make no to little difference to your overall business.

Page 1 accounts for over 90% of all traffic!

The other important fact to know is that Google is king. Yes,
Google accounts for around 65% of all search traffic, so, in simple
terms, unless you are on page 1 of Google, for your chosen search
term, then you are going to be losing out on over 50% of your
target market.

Let me repeat that for the hard of hearing and those at the back.
Google page 1 is worth more than 50% of the total traffic for your
niche.

So, that’s where you need to be. Full stop. Anything less and
you’re missing out. Big time!

So, let’s assume that you’ve hired one of the top SEO companies or
you’ve invested a massive amount of time and energy to not only
learn the ins and outs of search engine optimization, but to also
put into practice the right tricks, methods and secrets necessary
to get yourself on page 1. Well done, take a bow. But is that the
end of the story? No, I don’t think so.

Ok, let’s assume that your listing is on page 1, let’s have a look
at what happens to the clicks on page 1 of Google. There are three
main elements to a Google search results page (for a typically
commercial result i.e. not left handed basket weaving):

1. The three main sponsored results at the top
2. The sponsored results to the right
3. The 10 organic listings

So, around 21 results in all, less for less competitive terms, but
let’s stay with the 21 results page. Roughly, it is estimated, that
for every 20 visitors 14 will click on one of the top sponsored
results, 4 will click on the organic and only 1 will click on the
ads on the right hand side. How does that match your typical
browsing patterns? Now, some people will only click on ads, some
not all but most, will choose the most relevant. The massive
difference in all this is for the poor webmaster. The cost of
maintaining a keyword in position 1-3 can be prohibitive, take SEO,
for example, Google tells me they have around 1.2 million searches
per month, in the US alone, and for me to take the number 1 spot,
it would cost me around $4 PER CLICK. You do the maths. It’s a big
number. For most, certainly for me, way too big.

That’s why organic SEO is the answer. What’s the point? I hear a
lot of people asking. Especially when 15 out of 20 click on the ads
anyway? Well, this is where you are missing an absolute magical
point. Not every keyword has 11 advertisers. Some have NONE at all.
It doesn’t mean they’re worthless, far from it, in fact they could
be some of the most valuable keywords of all. The other great thing
on those pages, organic results get 100% of the clicks.

THE FIRST SEXY SEO SECRET:

It’s called the long tail and it’s where the money is.

I know you’ve had enough of percentages by now, but I want to leave
you with one last thought. If the top 3 organic positions in Google
attract around 60% of the clicks and the #1 position grabs over 70%
of those, wouldn’t you want to be number 1 on Google for your
chosen search terms? In the organic? Where it’s not costing you for
every click you received?

I know I would.

That number 1 spot accounts for over 40% of all the clicks received
in the organic listings.

So for further info, just visit this site: www.webtrafficcom.com

This entry was posted on Thursday, June 25th, 2009 at 1:11 am and is filed under search engine optimization (SEO). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.